Dimension 01
Media Presence
Earned coverage, interviews, features, and press mentions
The EBA Index
What Is the EBA Index? How Executive Authority Is Measured.
A clear view of where you stand — and where to focus. The EBA Index is our proprietary authority scoring system for executives who need visibility, credibility, and influence — not vanity metrics.
The Problem
The problem with how executives measure themselves.
Your leadership isn’t just what you do. It’s how you’re seen, how you’re found, and how you’re remembered.
Most executives are tracking the wrong signals. You track revenue, deal flow, and talent retention — but not authority. LinkedIn followers, podcast downloads, and website traffic feel like proxies for influence. They aren’t. Credibility doesn’t live in a dashboard. It lives in trust and decision behavior.
According to Edelman
Over half of B2B buyers say strong thought leadership can outweigh brand recognition when evaluating vendors.
Hidden decision influencers use executive insight as a vetting tool — often before formal buying conversations begin.
Nearly 8 in 10 decision-makers are more likely to champion proposals from leaders who consistently demonstrate credible, original thinking.
What the EBA Index Measures
Our proprietary authority scoring system for executives.
A 0–100 framework that quantifies your visibility, credibility, and influence across the modern leadership landscape.
We combine AI-driven research with strategist review. Advanced AI and LLM technology identifies patterns across your digital footprint — from traditional search to systems like ChatGPT and Claude — mapping validated data points from your profiles, media presence, content, and platforms into a comprehensive authority score. Our strategists then review and validate every signal, so the score reflects real authority, not algorithmic noise.
This isn’t guesswork. It’s measurement.
The 10 Dimensions of Authority
Dimension 02
Social Influence
Platform reach, engagement quality, and audience relevance
Dimension 03
Public Speaking
Keynote bookings, panel participation, and stage credibility
Dimension 04
Thought Leadership
Published books, articles, frameworks, and original point of view
Dimension 05
Authority Platforms
Podcasts, video series, owned media, and content ecosystems
Dimension 06
Networking Power
Strategic relationships, board seats, and advisory roles
Dimension 07
AI Discoverability
How search engines and AI systems surface your expertise
Dimension 08
Industry Recognition
Awards, rankings, and third-party validation
Dimension 09
Community Impact
Mentorship, thought leadership contributions, and cultural influence
Dimension 10
Growth & Risk
Trajectory of authority growth and reputational vulnerabilities
Each dimension is weighted based on what matters most for the individual’s goals — raising capital, attracting talent, closing enterprise deals, or building category-level influence.
What’s your authority score?
Get a comprehensive evaluation of your executive brand across all 10 dimensions.