Brand authority
isn't
accidental.
It's engineered.
In today’s attention economy, authority is shaped by your digital reputation. The noise is deafening — leaders are fighting for the same platforms, the same audiences, the same moments of influence. How do you cut through?
With strategy, systems, and deliberate positioning.
Why This Matters Now
The New Rules of
Leadership Relevance
Leaders, industries, and markets follow thought leaders. We shape authority, build reputations, and create a digital presence that enhances brand storytelling and narratives. You speak, your industry listens.
Relevancy today means leading from the front, whether it is online, on stage, or boardrooms. Leaders engage in conversations that shape their industries.
Build authority, brand strength, and thought leadership that lasts – These are the rules of leadership relevance.
of company market value is attributed to CEO reputation, according to senior executives
in shareholder value protected by CEOs with strong external communications during COVID-19 market volatility
decision-makers say a leader’s online identity shapes whether they want to work with them
of buyers prefer to work with companies whose leadership team has visible thought leadership
more likely to secure top talent when the entire C-suite has an active, credible external brand
of B2B buyers research company executives before making purchase decisions
Brand Authority isn't accidental.
It's engineered.
Leaders who prioritize their personal brand today will be the ones driving innovation, shaping industries, and attracting the highest-value opportunities tomorrow.
Visibility compounds.
Each touchpoint builds on the last, creating exponential recognition over time.
Credibility scales.
Strategic positioning transforms expertise into influence that opens doors.
Authority builds longevity.
Lasting impact comes from consistent, authentic leadership presence.
We Build Leaders Into
Recognized, Trusted,
High-Impact Voices.
Leadership, whether it is at the top of a multinational corporation or founding a startup, is crowded and noisy.
In today’s AI-driven economy, authority is the new competitive advantage.
Influence isn’t built from one channel — it’s built from an ecosystem.
EBA powers thought leadership by creating an influence ecosystem for high-achieving leaders, engineering your personal brand at scale to deliver measurable visibility, market credibility, and sustained opportunity.
Whether you’re preparing for a funding round, launching a new narrative, entering a new market, scaling a platform, increasing candidate trust, or expanding your impact — we help you show up with intention, clarity, and measurable authority.
We partner with leaders across industries who are ready to strengthen credibility, grow visibility, and build a reputation that drives sustained opportunity.
Across media, thought leadership, content systems, AI discoverability, speaking, social presence, and community influence, we create integrated authority systems that make your leadership voice impossible to ignore — heard clearly through the noise.
Your Competitive Edge Is Your Brand.
Your vision. Our strategy.
Authority and authenticity are essential. Credibility, visibility, and influence are now core business assets — not optional:
Visionary CEOs
scaling their influence
CFOs and financial leaders
Tech founders
Marketing and Growth leaders
HR and People leaders
Creators and innovators
Consultants and coaches
Authors, academics, and intellectual voices
We partner with leaders who understand that influence isn't accidental — it's engineered.
Influence and results you can measure.
Draw a direct line to your success.
Published Thought Leaders
Books, articles, IP frameworks
Podcast Placements
Top-tier industry shows
Media Features
Forbes, Inc., Fast Company
Speaking Engagements
Keynotes, panels, workshops
LinkedIn Authority
Exponential engagement growth
Authority Dashboard
Real-time visibility tracking
Born from a Simple Truth:
Leadership Is Howthe World Experiences You.
After decades of building companies and mentoring executives, Donald Thompson noticed a pattern: the most capable leaders weren’t always the most visible — and in today’s landscape, visibility equals viability.
EBA was created to close that gap.
We combine data, storytelling, and strategy to scale credibility with the same precision leaders use to scale business. Responsible influence means using your visibility to create trust, connection, and opportunity.
Donald Thompson
You Can't Build What
You Don't Measure.
Before we build authority, we diagnose it.
The ExecBrand Authority Index is a proprietary assessment that scores your current visibility, credibility, and influence across the modern leadership landscape.
We score leaders across 10 critical dimensions—from media presence and thought leadership to speaking engagements, networking strength, and AI discoverability.
You can’t manage what you don’t measure. The Index gives you baseline, benchmarks, and a roadmap for growth.
01
Social Media Presence
02
03
04
05
06
07
08
09
10
Visibility that earns trust.
Credibility that drives opportunity.
Authority that compounds.
Strategic authority isn’t accidental. It’s engineered.
A differentiated leadership narrative
Your message, voice, and value clearly defined — so your leadership is impossible to ignore.
A personalized, strategic visibility roadmap
A 6-month Growth Guide outlining the exact actions that will elevate your presence across media, search, AI, and social.
A data-informed authority baseline
Speaking and stage strategy
A strengthened digital footprint
LinkedIn optimization, discoverability strategy, and online presence refinement that make you more findable — and more trusted.
Media and podcast visibility
Consistent, high-quality thought leadership
An executive content system
Quarterly scoring and visibility tracking
A multidisciplinary advisory team
A reputation that compounds over time
Authority building for your entire leadership team.
When your leadership team shows up with unified authority, your organization becomes the category leader. We work with CMOs, CHROs, and CEOs to elevate entire executive teams through strategic brand development and thought leadership.
- Team Brand Architecture — Cohesive personal brands that amplify your company brand
- Executive Speaking Engagements — Donald Thompson and our team present on strategic personal branding
- Group Engagements — Customized programs for executive teams of any size
- Leadership Workshops — Hands-on sessions that equip your team with authority-building strategies
Speaking Engagements Available
Donald Thompson and our expert team deliver keynotes and workshops
3.5x
87%
Of teams report improved market positioning