Real Leaders. Real Results.

The Challenge

Greg Boone had the expertise, the track record, and the speaking invitations. What he did not have was a brand that converted any of it into revenue. In a crowded consulting and agency market, visibility without positioning is just noise — and Greg was generating plenty of visibility with little to show for it. Speaking opportunities were coming in but not closing. His digital presence did not reflect the caliber of the firm he was building. Without a clear authority narrative, Walk West’s growth was capped by how many rooms Greg could personally walk into.

The Solution

EBA built the strategic foundation Greg’s visibility had been missing. We developed a core positioning narrative that defined his authority lane, created a thought leadership platform that gave his expertise a home, built a speaking strategy with targeted outreach to the right stages, and secured media placements that put his name in front of the audiences that matter. Every piece of his digital presence was realigned to reflect who he actually is — and what Walk West actually delivers.

The Challenge

Michael Hines spent more than 25 years building credibility inside some of the world’s most demanding organizations — leading culture transformation at Starbucks at enterprise scale and recognized in the top 10% of performers globally at GlaxoSmithKline. When he stepped out on his own, none of that pedigree was visible. No digital presence. No positioning narrative. No brand infrastructure that matched the caliber of the work he had spent decades doing. He was entering one of the most crowded markets in consulting with Fortune 500 credentials and a generic first impression.

The Solution

EBA built Michael’s public presence from the ground up. We developed a premium brand identity and positioning narrative that placed him in a category of one — not another leadership consultant, but a recognized authority on culture as a performance driver. We built his executive authority website, optimized his LinkedIn presence for AI discoverability, and developed a complete five-phase book launch playbook to ensure that when his debut book publishes, the market is already paying attention. The infrastructure is in place. The platform is ready. The launch is coming.