Frequently
Asked Questions
How is ExecBrand Authority different from a PR firm or marketing agency?
Most firms start with tactics. EBA builds strategic authority infrastructure first. We define your positioning, architect your narrative, and measure influence across 10 dimensions before activating media or content. Strategy precedes exposure — so visibility compounds instead of scattering.
What is a lead magnet?
Lead magnets are knowledge assets built into specific outreach campaigns for Indovance’s target market driving better qualified leads for Indovance. Example lead magnet is a Whitepaper or POV brief.
What is the EBA Index™ and why does it matter?
The EBA Index™ is our proprietary 0–100 scoring framework that quantifies your visibility, credibility, and influence across media, thought leadership, AI discoverability, network strength, and reputation. It establishes your baseline and proves measurable progress over time.
How long does it take to see results?
The first 45 days are dedicated to our Brand Accelerator — clarifying positioning, authority thesis, and infrastructure. Measurable movement typically begins 90–120 days after the Accelerator is complete as content, media, and credibility systems activate. Authority compounds quarter over quarter.
Will 3 months of PR will be enough?
We see this as a starting point to get initial traction and would recommend continuing a retainer for this beyond the initial 3 months.
What does the engagement process look like?
We begin with an EBA Index baseline and strategic intake. From there, we move through diagnose, define, design, and deliver. The Brand Accelerator establishes your authority roadmap. Execution follows — aligned to your capital goals, growth plans, and long-term positioning.
Do I need the accelerator since I have a lot of marketing materials already?
With the accelerator, we do an audit of all of your existing marketing materials and identify the gaps. With the accelerator, we aren’t reinventing the wheel. Instead, we are building on your past success and ensuring we have a strong foundation to achieve your goal: To move the market’s perception from Indovance as a service provider to Indovance as the indispensable authority on global design process and execution.
Who leads the strategy and how involved are they?
Senior strategists, authors, and media advisors lead every engagement. You are not handed off to junior coordinators. We architect the system, oversee execution, and shepherd alignment across platforms — ensuring every move strengthens your authority.
Is this right for me if I'm preparing for a capital raise, board role, or exit?
Yes. Investors and boards increasingly evaluate executive visibility as a proxy for credibility and risk. A strong authority footprint supports valuation narratives, strengthens diligence conversations, and signals leadership strength at scale.
I'm already active on LinkedIn. Do I still need this?
Activity is not authority. LinkedIn is one channel. EBA aligns your positioning across media, speaking, digital platforms, and search so your visibility converts into influence and opportunity.
How do you measure return on investment?
Through your personalized dashboard and quarterly EBA Index re-scoring, we track measurable progress across all 10 authority dimensions — media presence, search visibility, speaking invitations, network expansion, and more. Authority becomes visible in the data — and in the opportunities that follow.
What kind of time commitment is required from me?
The most intensive phase is the Brand Accelerator, where we capture insights and refine positioning. After that, your involvement is focused and strategic — key approvals, thought leadership input, and periodic alignment — while our team manages execution.
What level of investment should I expect?
EBA engagements are structured around long-term authority building, not short-term campaigns. Investment varies based on scope — from foundational positioning through full-scale authority systems including media, authorship, and speaking strategy. We align engagement level to your ambition and growth objectives.