A Clear View of Where You Stand and Where to Focus.
The EBA Index™ is the first authority scoring system designed for executives who need visibility, credibility, and influence—not vanity metrics.
Your leadership isn't just what you do.
Your leadership isn't just what you do. It's how you're seen. How you're found. And how you're remembered.
Most executives are measuring the wrong things. You track revenue. You track deal flow. You track talent retention.
But do you track your authority? Most leaders don’t. They assume that “being good at what they do” is enough. They think LinkedIn followers, podcast downloads, or website traffic are proxies for influence.
They’re not. Because credibility doesn’t live in dashboards. It lives in trust and decision behavior.
According to Edelman,
- Over half of B2B buyers say strong thought leadership can outweigh brand recognition when evaluating vendors.
- Hidden decision influencers actively use executive insight as a vetting tool, often before formal buying conversations begin.
- Nearly 8 in 10 decision-makers are more likely to champion proposals from leaders who consistently demonstrate credible, original thinking.
The first proprietary authority scoring system for executives.
A 0–100 measurement framework that quantifies your visibility, credibility, and influence across the modern leadership landscape.
Advanced AI and LLM technology identifies patterns across your digital footprint—from traditional search to emerging systems like ChatGPT and Claude. Built on secure AWS and Google Cloud Platform infrastructure, the system conducts deep research and maps validated data points from your profiles, media presence, content, and platforms into a comprehensive authority score. Our strategists then review and validate every signal to ensure the score reflects real authority, not algorithmic noise.
The ExecBrand Authority Index is how we diagnose where you stand—and track how you grow across 10 dimensions of authority:
Media Presence
Earned coverage, interviews, features, and press mentions
Social Influence
Platform reach, engagement quality, and audience relevance
Public Speaking
Keynote bookings, panel participation, and stage credibility
Thought Leadership
Published books, articles, frameworks, and original POV
Authority Platforms
Podcasts, video series, owned media, and content ecosystems
Networking Power
Strategic relationships, board seats, and advisory roles
AI Discoverability
How search engines and AI systems surface your expertise
Industry Recognition
Awards, rankings, and third-party validation
Community Impact
Mentorship, thought leadership contributions, and cultural influence
Growth & Risk
Trajectory of authority growth and reputational vulnerabilities
Each dimension is weighted based on what matters most for your specific goals—whether that’s raising capital, attracting talent, closing enterprise deals, or building category-level influence.
EBA Clients receive:
- Your baseline authority score (0–100)
- Quarterly tracking to measure progress over time
- Strategic growth plan tailored to your positioning and objectives
- Competitive benchmarking to see where you stand in your category
This isn't guesswork. It's measurement.
What's your authority score?
Get a comprehensive evaluation of your executive brand across all 10 dimensions.