ExecBrand Authority Index

Measure what your leadership
is known for.
 Improve what it isn't.

The ExecBrand Authority Index (EBA Index) is the first comprehensive scoring system that measures a leader’s visibility, credibility, and influence across today’s most important arenas.

Your leadership isn't just what you do.

It's how you're seen. How you're found. And how you're remembered.
Learn how the index works
What Is the EBA Index?

Your authority is measurable —
and now, so is your growth

The EBA Index is a data-informed assessment that evaluates how your leadership shows up across ten key dimensions of modern influence, including:
  • media presence
  • public speaking
  • industry recognition
  • networking impact
  • thought leadership
  • digital discoverability
  • social authority
  • and more
It provides a personal brand authority score, plus a category-by-category breakdown that reveals where you’re strong, where you’re invisible, and where you can grow.

No guesswork. No fluff.

Just clarity, insight, and a strategic roadmap for your next level of influence.

What's your authority score?

Get a comprehensive evaluation of your executive brand across all 10 dimensions.

Schedule A Live Assessment
What Is the EBA Index?

Visibility creates viability.
Authority accelerates opportunity.

Impact

Across industries, leaders with higher authority scores earn:

  • more inbound opportunities
  • stronger media positioning
  • faster trust with investors and clients
  • higher-quality partnerships
  • accelerated promotions and board invitations
  • competitive advantage in saturated markets

In today’s landscape, your digital reputation speaks first.

The EBA Index helps you make sure it speaks accurately and powerfully.

What the EBA Index Measures

10 Dimensions of Executive
Brand Authority

The Index evaluates your leadership across ten weighted categories that collectively shape your reputation, visibility, and influence:

Media Presence

16%

How frequently and credibly you appear in trusted publications, podcasts, and interview platforms.

01

Social Brand

14%
Your presence, consistency, engagement, and authority across professional social platforms.
02

Speaking & Stages

14%
Quality and frequency of speaking engagements, panels, workshops, and event visibility.
03

Thought Leadership

14%
Articles, frameworks, insights, and intellectual property published under your name.
04

Authority Platforms

10%
Articles, frameworks, insights, and intellectual property published under your name.
05

Networking Influence

10%
How frequently and credibly you appear in trusted publications, podcasts, and interview platforms.
06

AI + Search Discoverability

8%
How easily you are found — and understood — by AI models, search engines, and semantic tools.
07

Industry Recognition

7%
Awards, honors, rankings, and formal acknowledgments of your leadership.
08

Community Impact

4%
Your contributions to social good, mentorship, nonprofits, civic engagement, and DEI impact.
09

Growth & Risk

3%

Your momentum — and potential blind spots — across reputation, perception, and brand risk.

10
See your score
Scroll to Top