About ExecBrand Authority

World-class strategists.
Category-defining results.

Internationally recognized, award-winning leaders, authors, journalists, PR specialists, and executives—operating as one cross-disciplinary authority system.

Collectively, our team brings decades of experience building authority at scale. From books and stages to podcasts, media, and digital platforms, we’ve helped leaders translate deep expertise into ideas that influence decisions, move markets, and stand the test of time. Our work is rooted in substance, and designed to turn credibility into lasting impact.

500+
speaking engagements
20+
published books
1,100+
podcast episodes
25+ television appearances
500+ published articles
50+
industry awards

Board Chair & Lead Investor

Donald Thompson

Donald Thompson founded ExecBrand Authority to institutionalize what he proved in his own career: authority is a strategic growth asset.

As Managing Director of the Center for Organizational Excellence at Workplace Options and Executive Chairman of Walk West, Donald operates at the intersection of leadership, capital, and scale. His role at EBA is strategic by design—architecting the system, setting the standard, and ensuring every client engagement reflects operating-level credibility.

A four-time founder with multiple successful exits, board experience across diverse industries, and national recognition including EY Entrepreneur of the Year and Inc 5000 honors, Donald brings the lens of someone who has built, scaled, exited, and advised at the highest levels.

At EBA, he ensures authority is not performative. It is structured, measurable, and built to compound.

Meet the team engineering your authority

Chief Creative Officer

Bob Batchelor, Ph.D.
Best-Selling Author, Literary and Cultural IP Strategist and Executive Communications Advisor
Chief Experience Officer
Jamie Ousterout

Operational Strategy, Client Experience Triangle Business Journal’s 40 Under 40

Senior Advisor
Jackie Ferguson

Two-time Founder, Award-winning Content Creator, Executive Identity Architect, and Author

Kia Bell

Director of Strategic Communications

Jordan Lacenski

Director of Marketing

Jason Gillikin

Director of Business Development

John Zeren

VP Technology

Amie Thompson

Account Manager

Angella Perez

Executive Assistant

Start

Collectively, our team brings decades of experience building authority at scale. From books and stages to podcasts, media, and digital platforms, we’ve helped leaders translate deep expertise into ideas that influence decisions, move markets, and stand the test of time. Our work is rooted in substance, and designed to turn credibility into lasting impact.

We are internationally recognized, award winning leaders, authors, journalists, PR specialists, and executives operating as one cross disciplinary authority system.

500+
speaking engagements
20+
published books
1,100+
podcast episodes
25+ television appearances
500+ published articles
50+
industry awards
Board Chair + Lead Investor

Donald Thompson

Donald Thompson founded ExecBrand Authority to institutionalize what he proved in his own career: authority is a strategic growth asset.

As Managing Director of the Center for Organizational Excellence at Workplace Options and Executive Chairman of Walk West, Donald operates at the intersection of leadership, capital, and scale. His role at EBA is strategic by design—architecting the system, setting the standard, and ensuring every client engagement reflects operating-level credibility.

A four-time founder with multiple successful exits, board experience across diverse industries, and national recognition including EY Entrepreneur of the Year and Inc 5000 honors, Donald brings the lens of someone who has built, scaled, exited, and advised at the highest levels.

At EBA, he ensures authority is not performative. It is structured, measurable, and built to compound.

Meet the team engineering your authority

Chief Creative Officer

Bob Batchelor , Ph.D.

Best-Selling Author, Literary and Cultural IP Strategist and Executive Communications Advisor

Chief Experience Officer

Jamie Ousterout

Operational Strategy, Client Experience Triangle Business Journal’s 40 Under 40

Senior Advisor

Jackie Ferguson

Two-time Founder, Award-winning Content Creator, Executive Identity Architect, and Author

Kia Bell

Director of Strategic Communications

Jordan Lacenski

Director of Marketing

Jason Gillikin

Director of Business Development

John Zeren

VP Technology

Amie Thompson

Account Manager

Angella Perez

Executive Assistant

The Principles that Guide Our Work

Architecture before construction.

We’re not building a bathroom before we’ve designed the house. Every engagement starts with the Brand Accelerator—45 days to lock in your positioning, narrative, and authority roadmap. Then we build on that foundation with precision.

Authority is strategic, not tactical.

We don’t start with “let’s get you on a podcast.” We start with “what is your market position, and how do we engineer the visibility that reinforces it?”

Visibility without positioning is noise.

Most executives don’t need more content. They need a clear narrative, a differentiated point of view, and strategic placement where decision-makers are already looking.

You can't improve what you don't measure.

Authority is too important to guess at. That’s why we built the EBA Index™—a proprietary scoring system that measures your visibility, credibility, and influence across 10 dimensions. Every quarter, you see exactly what’s working and where to double down.

Elite execution requires elite expertise.

Our team includes award-winning authors, internationally recognized PR strategists, business experts, and creatives who’ve built authority for Fortune 500 CEOs, bestselling authors, and category-defining entrepreneurs. This isn’t entry-level work.

Human-first strategy, AI-accelerated scale.

AI handles research, structure, and speed. Humans handle strategy, positioning, and making your authority sound like you—not a bot. We use technology to compress timelines, but strategic decisions stay where they belong: with people who’ve built authority at scale.

Who We Work With

We help leaders shape industries.

Visionary C-Suite Leaders
Scaling influence, protecting shareholder value, and building the authority that impacts board seats, acquisitions, and market leadership.

Founders and Entrepreneurs
Building public voice, establishing category authority, and creating the visibility that accelerates fundraising, talent attraction, and revenue growth.

Consultants and Coaches
Differentiating in crowded markets, moving from commodity to premium positioning, and becoming the obvious choice in their category.

Private Equity-backed Leaders
Accelerating visibility for exits, growth, and investor confidence through strategic authority that compounds.

TEAM
Enterprise Solutions

Authority building for your entire leadership team.

Ready to become the obvious choice?

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