Your leadership built the value.
Your authority expands it.
In the new era of leadership, reputation is your strongest asset.
We make credible leaders visible — human-first, data-informed, and responsible.
Your experience, ideas, and vision have value.
We help the world recognize it.
We transform leaders into trusted,
high-impact voices.
ExecBrand Authority (EBA) builds modern leadership brands that stand out, scale trust, and create measurable influence — across every space your reputation lives.
We help leaders:
- Strengthen credibility with the audiences that matter most
- Clarify their message, voice, and value
- Become discoverable across media, search, and AI
- Build thought leadership that shapes industry conversations
- Develop visibility systems that attract opportunities
- Earn trust through consistent, strategic communication
- Translate experience into influence, and influence into outcomes
Our work spans brand strategy, executive visibility, thought leadership, media, content systems, speaking strategy, AI discoverability, online presence, networking influence, community building, and reputation management.
Whether you are scaling a company, launching a new vision, preparing for board roles, entering the thought leadership space, or building a platform of your own — we help you build a leadership brand that goes further than your title.
Leadership isn't just what you achieve —
it's how the world experiences you.
We believe:
Experience deserves amplification.
Executive influence isn't accidental.
It's engineered.
We help leaders turn experience into influence — and influence into impact.
Through evidence-based frameworks and strategic execution, we teach leaders how to use visibility as a force for impact, not ego.
Evidence-led.
Data-driven insights that measure and track your reputation growth.
Narrative-powered.
Outcome-driven.
How We Work
Diagnose. Define. Design. Deliver. Measure. Repeat.
Diagnose the Story
We measure your current visibility, credibility, and influence using the ExecBrand Authority Index — the first comprehensive scoring system for leadership reputation.
Define the Narrative
We clarify your message, voice, values, and intellectual property — the foundation of everything that follows.
Design the Strategy
Deliver With Accountability
Measure & Multiply
This cyclical approach ensures your authority doesn’t plateau — it compounds.
Authority isn't an accident.
It's engineered.
Business Strategy
Storytelling & Messaging
Media & Visibility Systems
AI & Search Discoverability
Behavioral Science
Community Influence
Reputation Intelligence
Thought Leadership Development
This integrated approach ensures your reputation grows faster, stronger, and more sustainably — with proof behind every move.
Leaders who move
industries forward.
Every leader brings a unique story.
We help them bring it to the world.
A world-class team built to build
world-class leaders.
Founder & Executive Advisor
Award-winning CEO, multi-exit entrepreneur, author, and speaker. Don has grown and scaled companies across technology, marketing, and leadership development, earning recognition from Forbes, Inc., and the Triangle Business Journal.
As the founder of ExecBrand Authority, Don brings decades of executive leadership experience combined with a deep understanding of personal brand strategy, reputation building, and the intersection of visibility and influence.
His mission: to help leaders translate their expertise into authority that creates lasting impact.
Chief Creative Officer
Two-time Founder, Award-winning Content Creator, Executive Identity Architect, and Author
Operational Strategy, Client Experience Triangle Business Journal’s 40 Under 40
Jordan Lacenski
Director of Marketing
David Griffith
Director of Public Relations
Kia Bell
Director of Strategic Communications
Jason Gillikin
Director of Business Development
John Zeren
VP Technology
Amie Thompson
Account Manager
Angella Perez
Executive Assistant